Taking a Mistake and Learning From It...

A friend I've made online, took some advice I gave him rec ently. He had been struggling with a web site of his. Someone had convinced him to build a web site in a real competitive market and drive business to it with Google Ad words.

His plan was to provide information for the visitor (which he did a good job with) and then send business via affiliate links to merchants. If you don't know what an affiliate program is, it's a way to make money online where you send a visitor to a merchant and if that visitor buys something you get a commiss ion.

Well, he's now, based on my advice, decided to pursue a new web site. This time related to one of his interests. It's a more of a niche and I know he'll do much better.

Here some of my comments to him about what he should do with this site:

I know that Ad words thing can be discouraging. Maybe it's just because of the market you were in.

When I first started out all I did was send people straight to the merchant. I went through site after site before I found profitable sites that converted. Dow nload sites were good, dog training sites were good... but other industries I just wasted my money.

Some I would get 100s of clicks, but I was spending more than I was making...

It's still trial and error with landing pages. You never know whats going to convert.

One thing that's helped me is I make sure that the sites I'm sending people to are professional and reputable. Brand names help.

I also target affiliate programs that have high payouts. $25 or more a sale. That way I know I have a chance of making some money.

I then very rarely bid over 10 cents. Very rarely. Maybe 25 cents.

This is funny. I remember my first day doing Adwords I set the per click to like 5 or 10 dollars!!! Luckily my budget was only $25. I used up the budget in about a half hour! :o

It's a process. I wouldn't give up on it as a way to drive traf fic. You just need a different market I think.

You know a lot of people would be happy with $25 per day. :)

Now I don't know what you are planning with this new site, but are you considering multiple income streams? Maybe write a fishing e Book to sell or give away (viral). Are you going to write ariticles. Use Adsense? Have a Newsletter?

If you could create a decent eBook and sell it for 25 bucks or something that might work... give 5 or 10 bon uses away with it. Then you can drive traffic to the e Book and if it's targeted, people will buy it and you'll make a decent profit.

Then you can go after the free traffic from the SEs as well. Submit to directories etc......

I think you're on the right track. It happens faster for some than others. Don't give up though. It'll be great someday to live by the net alone. :)

Take her easy

 

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